Image via Wikipedia
The Content Ninja asks today about the “big goal” behind online communities. It is true that we as media companies want to build relationships, and want to be that preferred information provider of choice.
But to me, a bigger goal of C3 is strengthened communities. If each individual in the community has exactly the information they need, when and where they want it, and can develop stronger relationships with those in their defined communities, each of those communities will be stronger.