There are fundamental conceptual and structural issues in creating a local media company for the future. I like the API’s Newspaper Next nomenclature of “Local Information and Connection Utility”, but shortened to Local Information Utility or LIU.
Media connotes being spoken to, or at.
What I am after is a way to create local intelligence in context, accessible from any device at any time. As my friend, Tom, says, following Steve Raye, “context is king”. We are awash in a sometimes disorienting cacophony of content. How do we create, define, and find meaningful information in context?
The context needs to be facilitated by someone, and who better than people who care about the community, organized by the Local Media Company, for all the reasons described by Wediaup in Project 1two5:
Why LoMediaCo’s Still Matter
- LoMediaCo’s create a lot of relevant content that no one else does
- LoMediaCo’s are a trusted info source
- LoMediaCo’s have a vested interest in their communities
- LoMediaCo’s have recognizable brands
- LoMediaCo’s still make money (just not as much)
- LoMediaCo’s have full-time employees
- …and a bunch of other stuff that will come out in conversation
However, the LoMediaCo cannot hire all of the micro-community moderators, of both hyper-local communities and communities of interest, to moderate, let alone aggregate the generators of all the content. So, we need community augmentation of both context creation and content creation, while still in context. The most important ingredient is intelligent people who care deeply about their particular community, not technical skills or work processes.
We cannot continue to focus on products. Products are just nodes on the network, promotional flags to local intelligence, in context.