C3 – Complete Community Connection

About me and this blog

My name is Chuck Peters. I am the CEO of The Gazette Company in Cedar Rapids, Iowa, a local media company serving Eastern Iowa primarily through The Gazette newspaper and KCRG – TV9, an ABC affiliate, along with numerous niche print and online products.

When I started this blog, I had just returned from the Newspaper Association of America annual meeting in Washington, DC in April, 2008.

Newspaper executives from around the world are trying to implement new business models. However, it is hard to implement a new model with an old mindset. Many are trying to arrange the concepts for a new ecosystem of local information. What I hope to do here is share my thoughts, and connections, as we explore these new frontiers.

Twitter – cpetersia

Email – cpetersia@mac.comPresident and CEO, The Gazette Company

8 Comments

8 responses so far ↓

  • jstriplin // April 23, 2008 at 8:10 am |

    Chuck,

    Your blog is most interesting. Having been removed from the media/publishing field for a few years I realize how much I miss issues LIU and LoMediaCo.

    Your concept of accessing any information, any time, from any device is intriguing. I mean, how convenient is that!

    Of course, having grown up in the local newspaper business I understand the special bond available to LoMediaCo with their audience, if they (LoMediaCo) just act on the opportunities to engage said audience in a manner acceptable to that audience.

  • jnorthrup // May 8, 2008 at 2:01 pm |

    Chuck, here are my comments regarding your Local Information Utility article. First, I want to say that this is a great article and very forward thinking, yet relevant to today’s technology. Many companies (outside this industry) are using this business model and making money at it.

    1. First Bridges within company: This actually excited me. Being an eastern Iowa native, I would very much like to have access and purchase any news that included me and my family in the last 30 years. Especially deceased loved ones. I would be willing to pay a reasonable micro-payment to make this happen. Being able to have search access to a video and article database that could give me any relevant family information would be great. Sports highlights,

    2. Second bridges “coopetition” models: Great idea that benefits companies that are willing to build infrastructure. Very similar to Competetive Local Exchange Carriers renting space from the AT&T Bell LECs.

    3. Third bridges, rich media databases: As my bridge 1 comments state, this has huge potential.

  • Dispatches from inside the API Summit — Zero Percent Idle // November 13, 2008 at 8:40 pm |

    [...] ups to Chuck Peters, CEO of The Gazette Company in Cedar Rapids, Iowa, for 1. knowing how to use Twitter and coveritlive.com to get the news out [...]

  • Do stories really matter? at Smudged Ink | By Brendan R. Watson // November 15, 2008 at 5:08 pm |

    [...] Chuck Peters, CEO of The Gazette Company, has more thoughts on the issue on his blog: For some time, I have been saying that the problem with the media industry is that we are stuck on stories, or packages, whether they be articles with photos in print or online, or video packages. I have limited time, and limited brainpower, and I want to see current, relevant information, in context, anywhere and anytime. I don’t think we can get there until we create our content, in the first instance, as a “post” or “tweet”, and organize from there. What he calls for is more conceptual clarity to aid in this type of reporting. [...]

  • New Game requires New Mindset « C3 - Complete Community Connection // November 30, 2008 at 12:03 pm |

    [...] About me and this blog ← Learnings from API Summit [...]

  • Notes from a Teacher - Sunday squibs // December 1, 2008 at 12:11 am |

    [...] New Game requires New Mindset. One of several recent very smart posts about what newspapers need to do to ensure their futures, from Chuck Peters, the CEO of The Gazette Company in Cedar Rapids, Iowa. Related: A 2009 Checklist for Newspaper Publishers, another smart post based on a reality check from a long-time newspaperman. [...]

  • nmw // December 18, 2008 at 6:24 am |

    I commend you for working towards bridging the gap between old and new media.

    In general, there will be a shift from brand names to keywords.

    ( For more details, please don’t hesitate to contact me :)

  • RIF to RIF « C3 - Complete Community Connection // March 8, 2009 at 2:35 pm |

    [...] About me and this blog ← Powerful Communities [...]

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