Earlier View

Neil Perkin shared his thoughts on the future of media in this slide show seven months ago.  I just saw it yesterday.  I wish I had seen it last June.  Very succinctly, he outlines the need for, and concepts behind, our efforts here at C3.

What do you think?

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6 responses to “Earlier View

  1. Brings “it” alive, as a good presentation should…

  2. Chuck the presentation certainly high lights the value of what social media is intended to do which is create networks. It’s difficult in that presentation to see the business model for small to mid sized communities across the US(25-50k). Developing solutions to deliver the content users want in a frictionless manner will win the day, yet in the end how business can monetize that activity will determine the speed in which we develop the solution.

  3. @mtnpub a/k/a Bob Brown -

    Bob -

    What we have is a classic chicken and egg problem. If we try to just monetize our existing packaged content I think we will not provide the user experience that will propel growth. However, we won’t be able to monetize the new user experience until both the users and commercial interests get used to the new experience. So, we have to build the new experience, use our existing packaged content to promote the new experience, and hope our existing business can subsidize the new until it gets legs.

    Not an easy task. If anyone sees another way, I am all ears!

    Chuck

  4. Ah, the responses answered my question! Its a great presentation, but even if one understands it, the missing piece, a very large missing piece I’d say, is how do you make money doing it?

    I always go back to an interview I heard many months ago with the founder of CraigsList. They started the site with no thought of revenue or profit, but today, they’re doing pretty darn well in that regard. That is a HUGE shift in perspective from the way we’ve traditionally done business.

    Thats really an excellent paragraph in your response, Chuck. That IS the missing piece in my view (at least “a” missing piece). Does everyone know that?

  5. Great point about the different levels of users that exist from superusers on down to “newbies” and figuring out who these people are in relation to us and what we do/offer. Also like the slides about creating remarkable content, getting talked about and providing services that users pass on to others as being the best available. I agree that we need to become the best at providing this connection/service and be the most relevant before we can monetize it in some way/shape or form.

  6. Wonderful presentation! Thanks for posting. Here’s one notion about monetizing… Consider that an emerging model might be “View + talk is free. But pay for Print.”

    Consider: would your community be interested in a hard copy (Print) version of the curated conversations on line. When there is a “swell” in the conversation, would people willingly pay money for a printed version of that conversation. With a little intelligent contextualizing to boot?

    Or.. let’s say that a local newspaper takes on the mission of local economic development. While this has many aspects, an often overlooked part is a rise in social capital. One of the primary components of social capital is smarter people.

    So. . .if a local newspaper takes on the mission of making their community smarter, are there Print products waiting to be invented that serves that interest?

    Consider that everyone agrees that K-12 textbooks are mostly a waste of money. Is there an audience for local history newspapers sold directly to schools. Or economics? or government (state and local)? Or science? Or engineering?

    The amount of money being wasted on textbooks should be a significant market. Why not try to monetize the actionable intelligence that is earned by being at the center of the communities conversations by going after some of that money?

    Just a hint, if you get in touch with some teachers and figure out how to include quizzes in the editions, and deliver them once a week, you might be surprised at the reactions. Remember My Weekly Reader?

    Paradoxically, it may turn out that the best way to earn the money from the web is going to turn out to be Printed stuff. People will pay money for stuff. But information is free.

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